identify your acceptable levels of risk and reward

Uncover your Investor Risk Tolerance and take the guesswork out of your financial future

identify your acceptable levels of risk and reward

Uncover your Investor Risk Tolerance and take the guesswork out of your financial future

How does Riskalyze work?

 CAPTURE YOUR RISK NUMBERAnswer a 5-minute questionnaire that covers topics such as portfolio size, top financial goals, and what you’re willing to risk for potential gains. Then we’ll pinpoint your exact Risk Number to guide our decision-making process.

 ALIGN YOUR PORTFOLIOAfter pinpointing your Risk Number, we’ll craft a portfolio that aligns with your personal preferences and priorities, allowing you to feel comfortable with your expected outcomes. The resulting proposed portfolio will include projections for the potential gains and losses we should expect over time.

  MEET YOUR RETIREMENT GOALS – We will also review your progress toward your financial goals by building a Retirement Map. When we are finished, you’ll fully understand what we can do to increase the probability of success.


Kirby, owner and president of Generations Financial Management, attended Baylor University in Waco, Texas, and graduated with an accounting degree. A few months after getting his first job, he opened his first investment account – this prompted a passion that led him to the financial industry and ultimately starting his own company, Generations Financial Management in 2017. Kirby is a CERTIFIED FINANCIAL PLANNER™ (CFP ® ).

Kirby and his wife, Debra, reside in Rockwall County and are involved with Lakepointe Church in Rockwall. Of their four children, two have successfully graduated college, one is currently attending college, and the last one is in high school. When not working, he can usually be found attending and supporting his kids school functions and athletic events.

Kirby volunteers some of his time for local charities and churches. One of his favorite charities that has impacted his entire family is Hidden Acres, a children’s sumer camp – where he serves on the finance committee. Kirby has also taught Financial Peace multiple times at some area churches and enjoys teaching people about financial wellness and education. Since starting Generations Financial Management, he and his wife have started two scholarships for graduating seniors.

Kirby’s varied hobbies include spending time with family, golf, gardening, and traveling. He enjoys shooting and hunting with his family, especially his daughters. Kirby restored his high school car – a 1965 Mustang and drives it around town on nice days. He also has his private pilot license with an instrument rating. Two of his favorite places (so far) are St. Maarten and Italy.

Kirby Webb, CFP ® – Financial Advisor

Ready to define your investment goals and expectations?

IMPORTANT: The projections or other information generated by Riskalyze regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results of this tool may vary with each use and over time.

No strategy assures success or protects against loss. Investing is subject to risk which may involve loss of principal. Riskalyze is not affiliated with LPL Financial.

Your Risk Number provided is on a scale of 1 to 99, with higher numbers indicating higher risk tolerance.

6760 Horizon Road, Suite 100, Heath, TX 75032
Phone: (972) 722-2609, Fax: (972) 551-4022, Email: kirby@gfmrockwall.com


Securities offered through LPL Financial. Member FINRA / SIPC.
Investment advice offered through Generations Financial Management, a DBA of Advisor Resource Council, a registered investment advisor. Generations Financial Management and Advisor Resource Council are separate entities from LPL Financial.

No information provided on this site is intended to constitute an offer to sell or a solicitation of an offer to buy shares of any security, nor shall any security be offered or sold to any person, in any jurisdiction in which such offer, solicitation, purchase or sale would be unlawful under securities laws of such jurisdiction.