Kirby Webb

CFP ® – Financial Advisor

Kirby, owner and president of Generations Financial Management, attended Baylor University in Waco, Texas, and graduated with an accounting degree. A few months after getting his first job, he opened his first investment account – this prompted a passion that led him to the financial industry and ultimately starting his own company, Generations Financial Management in 2017. Kirby is a CERTIFIED FINANCIAL PLANNER™ (CFP ® ).

Kirby and his wife, Debra, reside in Rockwall County and are involved with Lakepointe Church in Rockwall. Of their four children, two have successfully graduated college, one is currently attending college, and the last one is in high school. When not working, he can usually be found attending and supporting his kids school functions and athletic events.

Kirby volunteers some of his time for local charities and churches. One of his favorite charities that has impacted his entire family is Hidden Acres, a children’s sumer camp – where he serves on the finance committee. Kirby has also taught Financial Peace multiple times at some area churches and enjoys teaching people about financial wellness and education. Since starting Generations Financial Management, he and his wife have started two scholarships for graduating seniors.

Kirby’s varied hobbies include spending time with family, golf, gardening, and traveling.  He enjoys shooting and hunting with his family, especially his daughters.  Kirby restored his high school car – a 1965 Mustang and drives it around town on nice days.  He also has his private pilot license with an instrument rating. Two of his favorite places (so far) are St. Maarten and Italy.

Connect with Kirby on LinkedIn

Patsy Gómez

Financial Advisor

Patsy Gómez comes to Generations Financial Management with a variety of business experience. After working as a petroleum engineer for 15 years, she owned and ran Gomez Service Corporation (GSC), a commercial construction staffing company. After selling GSC in 2000, Patsy became securities licensed by FINRA.

In 2013, she joined Edward Jones to help business owners and individual investors achieve their long-term financial goals. In 2014, she was awarded the Ted Jones Prospecting Award for an outstanding first year.

Patsy graduated with honors from the University of Texas El Paso and holds a BS degree in engineering. She also pursued an M.B.A. in finance at UT Permian Basin until a career transfer interrupted the completion of that degree.

An active member of the Dallas/Fort Worth (DFW) community, Patsy has served as a board member of the Greater Dallas Hispanic Chamber of Commerce and was appointed by former Governor of Texas George W. Bush to the Tarrant County Workforce Development Board, of which she was elected chair in 2003. Patsy also served on the board of Associated Builders and Contractors of DFW.

A native Texan, Patsy and her husband have been married for 35 years and have two sons. She enjoys hunting, fly-fishing, four wheeling and white-water paddling with her family.

Lauri Chadwell

Director of Client Relations

Lauri Chadwell comes to Generations Financial Management with a variety of administrative experience. After staying home with her young children, Lauri began working as an admin in a medical office in 1998. After moving to Texas from California, Lauri met Kirby and Debra Webb at her home church, First Baptist Terrell, and began working for Kirby in 2009. In 2010, she took a leave of absence and spent the year coordinating and overseeing the Billy Graham Evangelistic Association Event in Kaufman County.

Lauri is actively involved in various ministries and committees at her church, and spending time with clients is one of her favorite things to do. She also loves reading, gardening, sewing, and painting. Lauri and Austin, her husband of 37 years, have four grown children and two beautiful granddaughters. They currently live in Terrell, Texas, along with two dogs and a cat.

Liz Benford

Director of Client Services

Liz Benford comes to Generations Financial Management with a diverse administrative background. Nearing graduation from the University of Texas at Dallas, Liz began part time administrative work for a small business, transitioning to full time upon the completion of her BA in Interdisciplinary Studies at the end of 2016. Liz joined GFM in April 2018 and is now the Director of Client Services.

Liz resides in Terrell, Texas, where she was raised, and is actively involved in various ministries at her church in Dallas. She has a passion for her faith and for helping people. Liz is also active at her local CrossFit affiliate where she attends class daily and competes at competitions occasionally. She loves spending time with her cats and dogs (and anyone else’s pets), friends, and family. Some of Liz’s hobbies include reading, quilting, and road trips.

“A financial plan creates a roadmap and forces us to focus on the things within our control. It allows us to evaluate the input, both short and long term, of our choices or decisions.”

Kirby Webb

Generations Financial Management is not your typical financial services office


At Generations Financial Management, we view ourselves as stewards of our clients’ assets, meaning that we help our clients design a plan that is aligned with their values and priorities.

When a prospect meets with us, they are first educated on the process we use to approach any given situation, Generations Financial Management’s 3-D Process. During the initial meeting our office finds it essential that the potential client and our office get to know each other in order for both sides to decide if we will be a beneficial fit to work together.

We recommend creating a holistic financial plan as a roadmap for your financial future. The plan keeps you, the client, at the center and in control. Clients use us as a sounding board to explore the various challenges and opportunities they face. There is no “one size fits all” approach.

Our team collaborates with the other members of your financial team – CPA, attorney, etc.,–to ensure all aspects of your financial life are aligned. For your convenience, we offer meetings in person, by phone, or video conferencing.

If you would like any additional information or have questions about our process, please reach out to us through our contact form or phone number (972-722-2609).

How we can help you


Map out retirement goals and the best way to get there.

Family Needs

Planning to meet your family’s future needs.

Tax and Debt

To help you assess and manage
your taxes and debt.


To protect your family and their needs.

Business Needs

To help you protect and meet the unique needs of your business.